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So, you’ve spent a lot of effort researching and writing an amazing blog post. You’ve published it on your website. Why aren’t you getting lots of readers?

Do you promote it well on Pinterest?

When you write a blog post, you need to drive traffic to it for a good return on investment (ROI). Pinterest is increasingly becoming a site where people go to read the articles of their choice. But, how do you do it?

Here are 9 actionable methods to drive traffic from Pinterest to your blog.

Create a Board on Pinterest specifically for your blog articles. This makes it easy for your Followers to find your blog posts, and even Follow your blog Board.

Make the title of your Pinterest blog Board the same as your blog page title. For example, if you’re an Etsy store, and you blog about crafts and DIY projects, name your Pinterest blog Board the same as your website blog name, such as “Crafts and DIY Blog”, or “My Etsy Blog”.

Naming your Pinterest board with keywords makes it more likely to show up in search engines too.

When you write a blog post, Pin it to your blog Board. Include: Example:

If you have a lot of blog posts, break them down into easy to search categories, like prominent social media blogger, :

If someone is searching for information about “Pinterest for Business,” for example, Kim’s Board named “Pinterest for Business” is likely to show up:

Her Board is is chalked full of great blog posts about Pinterest.

You likely already have a number of Boards on your Business Pinterest Account. If not, you need to stop right now, and create Boards that resonate with both your business and your market. Pin it full of mixed content like products, household tips, lifestyle images and more, all revolving around your Board theme. Post related links back to your blog, too.

When you Pin blog articles this way, include:

You really want to show how your blog article fits within the personal or emotional context of your Board theme. This will make your blog content even more appealing to your Pinterest users.

You can cross-Pin your blog articles in your different Boards, too. Just don’t do this too much, as your Pins show up in your Followers’ feeds, and you don’t want to ‘spam’ them with the same link over and over.

is brilliant at driving traffic to their blog through Pinterest. They have 55 Boards related to recipes, health, beauty and family tips. Many of their recipe Boards, such as their “Who wants dinner?!” Board, are filled with Pins that link directly back to their recipe blog site.

Whole foods Pins images of recipe ideas with a brief description. Each recipe Pin includes the entire recipe on the Pinterest site, but also links to their recipe blog.

Between the two ends of the spectrum lie many close cases, in which the courts will apply the factors listed above. So, for example, where the marks are similar and the products are also similar, it will be difficult to determine whether consumer confusion is likely. In one case, the owners of the mark "Slickcraft" used the mark in connection with the sale of boats used for general family recreation. They brought an infringement action against a company that used the mark "Sleekcraft" in connection with the sale of high-speed performance boats. Because the two types of boats served substantially different markets, the court concluded that the products were related but not identical. However, after examining many of the factors listed above, the court concluded that the use of Sleekcraft was likely to cause confusion among consumers. AMF Inc. v. Sleekcraft Boats, 599 F.2d 341 (9th Cir. 1979) .

8. What constitutes trademark dilution?

In addition to bringing an action for infringement, owners of trademarks can also bring an action for trademark dilution under either federal or state law. Under federal law, a dilution claim can be brought only if the mark is "famous." In deciding whether a mark is famous, the courts will look to the following factors: (1) the degree of inherent or acquired distinctiveness; (2) the duration and extent of use; (3) the amount of advertising and publicity; (4) the geographic extent of the market; (5) the channels of trade; (6) the degree of recognition in trading areas; (7) any use of similar marks by third parties; (8) whether the mark is registered. 15 U.S.C. § 1125(c) . Kodak, Exxon, and Xerox are all examples of famous marks. Under state law, a mark need not be famous in order to give rise to a dilution claim. Instead, dilution is available if: (1) the mark has "selling power" or, in other words, a distinctive quality; and (2) the two marks are substantially similar. Stella McCartney Silk Sleeveless Top Sale With Paypal jiKjX
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Once the prerequisites for a dilution claim are satisfied, the owner of a mark can bring an action against any use of that mark that dilutes the distinctive quality of that mark, either through "blurring" or "tarnishment" of that mark; unlike an infringement claim, likelihood of confusion is not necessary. Blurring occurs when the power of the mark is weakened through its identification with dissimilar goods. For example, Kodak brand bicycles or Xerox brand cigarettes. Although neither example is likely to cause confusion among consumers, each dilutes the distinctive quality of the mark. Tarnishment occurs when the mark is cast in an unflattering light, typically through its association with inferior or unseemly products or services. So, for example, in a recent case, ToysRUs successfully brought a tarnishment claim against adultsrus.com, a pornographic web-site. 31 Phillip Lim Macramé Floral Top Discount Professional Discount Price Eastbay uA6pRkCD
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